Discovering the Playground for the Mind — Inside Scrintal’s Product Development Process

*1. Identifying Common User Needs* We used the Jobs to Be Done (JTBD) framework to delve deep into what our users aim to achieve with Scrintal. Relying on the experience of the founding team as well as the hundreds of hours of user interviews conducted over the last couple of years, we mapped out the use cases and workflows of entrepreneurs, managers, researchers, students and more.

We saw that, despite different backgrounds, many users share similar workflows. The path is often iterative and non-linear, and involve continuous refinement and late-stage changes.

While the end-product might be very different, many creative and analytical use cases have similar needs.

*2. Iterative Ideation, Validation, and Development* We adopted an iterative process to refine our ideas and features continually.

• Early Testing: Sharing simple, often hand-drawn concepts with users at the earliest stages.

• Continuous Feedback: Collecting and analysing feedback to understand user expectations and pain points better.

• Rapid Iteration: Repeating this cycle multiple times, progressively enhancing our product based on real user insights.

We use this approach to ensure that with each iteration, we move closer to meeting the needs of our core users.

In hindsight, a creative process may seem like a straight line, but the reality is full of twists, turns and dead ends. The journey is rarely linear, but it’s what leads to true innovation.

*3. Using Scrintal ourselves* At our core, we are a company with a passion for building products that amplify creativity and make thinking fun. In doing so, we use Scrintal. In fact, not a day goes by without Scrintal being a key tool in our work.

Being users of our own product gives us a unique perspective. By living the product we create, we ensure that Scrintal remains a true playground for the mind — both for us and for everyone who uses it.