Six months ago I joined Scrintal, an early-stage startup based in Stockholm led by its three expat founders (Ece Kural, Furkan Bayraktar, and Arda Ertem) developing an easy-to-use web application to gather, organize & visually connect one’s thoughts.
Since you already know the end, let me go back to the beginning.
Opening the Path
In February 2020, I officially settled in Helsinki after a long moving process all the way from Argentina, to be more precise you can see the map:
I arrived in Finland with a degree in Education and experience in the field; no idea of the local labor market and a latent global pandemic.
During these stressful uncertain times, I stayed proactive and online communities were a huge ally. I tried to get involved in as many courses I could take, make use of every tool available and talk to every person accepting my invite on Linkedin (which I had to build from scratch).
Long story short, after a couple of months focusing on finding the most effective way of changing careers and networking, I was able to get a spot on Icebreaker.VC Growth Hacking Internship, led by Growth Guru Mari Luukkainen
Daiana Moyano on LinkedIn: Icebreaker.vc
During this intensive two-month internship, I developed new skills, understood how my existing competencies can be applied to this new environment, improved my chances of employability, and most importantly, I found a community, a place where I finally felt I belonged.
Knowing this was the path I wanted to take after my internship, I continued searching for answers to some of my questions guiding my constant hunger for personal and professional development. What technical skills do I need to develop to get where I wanna be? What are the missing steps to hold my weight in the path leading to that goal?
This is how I ended up taking The Shortcut’s Digitalization Training.
The Shortcut on LinkedIn: #theshortcutorg #growthhacking #startups
Towards the end of this program, I was interviewing with multiple companies for roles either in growth & development or marketing. Among these companies was Scrintal.
On our first meeting, Ece Kural, co-founder and CEO of Scrintal, and I talked for over an hour about our plans for the future.
She presented the product idea they were still elaborating on and an early draft of their vision.
So Really, Why?!
So you may wonder, why did I choose Scrintal, an early-stage startup, whose future, like most startups, is not certain?
I tried to be concise and clear. So I comprised all my reasons in the following points.
1. Because conducting growth at early-stage startups is challenging, and I am up for the adventure.
Startups are not for everyone. Tight budgets, finding the right customers, positioning a new product in an ever-changing market, and learning from mistakes are daily demands and I assure you they are not the only ones.
Making sure Scrintal would provide the perfect environment for me to grow alongside the company was very important. That wouldn’t be possible without an interest in learning and applying the growth mindset.
So once I joined, the first thing I set out to do was to lay out the company goals that would function as our north-star and the OKR that would enlighten our path. It’s not a secret for anyone that now Scrintal main goals are:
Establish a sustainable genuine relationship with our users.
Develop and launch the most loved note-making app by researchers, creators, students, and thinkers.
Nurture a company culture, superstar talent would love to work in.
Daiana Moyano on LinkedIn: #work #share #okrs
As a novice in the role, I have to keep myself on track too. So, regularly evaluating my performance within the four fundamental skills of growth hacking is key:
👉Growth Ownership
👉Documentation
👉Proactivity
👉Problem-solving ability
2. Because I would be able to develop the company culture I couldn’t find anywhere else.
I knew that by joining Scrintal, my voice would be valued and have an impact on the development of our company culture. Since then, I made it my goal not only to bring sustainable economic growth but most importantly, people & culture growth. I wanted to develop the type of culture I wanted to work in.
3. Because I connected to Scrintal’s vision
Making the Internet a Place for Knowledge. An easier path to creating open & accessible knowledge around the world.
Even though I moved to the other side of the world, and I changed careers, I don’t forget who I am and where I come from.
Being an educator where access to Education is stated as a right on paper but a privilege in reality, where information is tinted by opinion and where the systems haven’t changed in decades, I needed to join this movement to bring a better paradigm to every knowledge creator, to every young thinker who might not have the tools but the willingness to make this a better place.
Daiana Moyano on LinkedIn: #collectiveknowledge #researchers #creators
You see, even when I moved to the other side of the world when I started a whole new career, I realized I would still get closer to my roots, to my essence, and to the things I have always cared about.
If you are a nonconformist or just like us you believe there are better ways to create and share knowledge, democratizing access to it in an era when information is everywhere, then I would like to talk to you.
Please ping me or Ece Kural as we are hiring in growth and marketing. Join us and discover why we are a hidden gem in knowledge creation and management.
👾🕹️👾 You choose what’s next:
[1] Check out what we’re building — Scrintal
[2] Calling all innovators — We’re hiring!
[3] Aligned with our purpose? Get in touch with us at hello@scrintal.com